Any marketing is worth only as much as its ability to support the company’s sales. Therefore, strong alignment between marketing and sales is critical to benefit from a modern marketing approach. In this episode of #FriTalks, we look at modern marketing from the perspective of sales. Our guest is a multiple award-winning sales expert, trainer, and author of two books Vigants Lesausks. Vigants has over 20 years of practical sales experience in large international companies (IBM, Microsoft, Ericsson) and startups. Currently, he is an active sales team lead in the industrial lighting area, mentor for multiple fast-growing startups, trainer, and investor. We discuss the following topics: - What sales team usually expects from the marketing - How to improve collaboration between the two - What tech companies need to do to scale sales - And how to manage complexity generated from increased sales activity