23. You got a lead, what’s next? Best practices on leads follow-up.
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Description
Making leads flow into your CRM is just halfway to growing sales. Another essential part is to qualify and nurture them so leads convert into paying clients.
In this episode of Sales and Marketing FriTalks, we talk about some of the best practices of the follow-up process:
Should all leads be followed up
When the follow-up should take place
How to structure and measure the follow-up process
How to prepare for the conversation.
and more
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