25. How to make customers come to you. Lead generation vs. Demand generation.
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Description
This is our 1st-anniversary episode, and we devoted it to discussing the lead generation vs. demand generation approach.
During the conversation, Andrejs and Rolands share their insights and try to understand:
what is demand generation and how is it different from lead generation?
how to measure the success of these two?
can one exist without the other?
what approach is better for B2B markets?
what makes them work or fail?
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