26. From Marketing Automation To Engagement Automation
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Description
In this episode, we talk about how the rapidly changing digital landscape and customer behavior redefine requirements for marketing automation as we know it.
Our guests are Olha Olifirenko and Sanjulian Nis from the Ukrainian product-led company Newage.io and we discuss:
- what trends drive the change and how to prepare for it
- what is engagement automation and how it is different from marketing automation
- what benefits B2B marketers can expect from the engagement automation approach
- how to get started with your journey to engagement automation
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