Cold sales outreach technologies and processes have matured in the last few years. Some companies see results so good that it is difficult to believe. We decided we wanted to get to the bottom of this.   Our guest is Ivars Pavlovics, an "outreach hacker" with extensive practical experience in highly effective sales outreach campaigns for B2B.    In this episode, we discuss the following:  What is cold outreach?  How does it work?  Which businesses are best positioned to benefit from it?  What are mistakes to avoid?  How to start?