Cloud has introduced many new opportunities for resellers, IT service providers and system integrators, but also new challenges in staying competitive and profitable while scaling the business. In this episode of the B2B Sales and Marketing FriTalks, we explore how to scale Cloud business effectively with Gabor Vass, Partner Business Development Lead at Microsoft. We discuss the role of the resellers’ “Intellectual Property” and how it impacts the Go-To-Market approach, what some of the key challenges are that you need to look out for, why it is crucial to think of an entire customer lifecycle journey when scaling your business, and what sales approach is most appropriate for your solution to scale.