29. Overlooked power of PR in B2B
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Description
In our new episode, try to uncover the overlooked power of PR in B2B with our guest Mike Maynard, managing director of Napier Partnership Limited and marketing/PR expert.
In our conversation we covered the following topics:
1. What do we understand by PR in B2B?
2. Why should companies include PR into their marketing mix, especially in the digital era?
3. When can PR be most impactful?
4. How to measure the impact?
5. Can PR generate sales leads? Or how it can help sales?
6. Where to start if you are a small tech company or a start-up?
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