Word-of-mouth marketing can work wonders for a company. This “free” marketing can create free  advertising and make customers come to you. However, WoM may not be as  free as you think. Understanding and creating this WoM effect requires much greater effort and planning than expected, and on this B2B Sales and Marketing #FriTalks together with Ugis Briedis, Chief Business Development Officer at DeskTime, we discussed his real-life learnings about word-of-mouth marketing and answered the following key questions: - What is WoM marketing? - What types of businesses it is best for? - What company life-stage it fits best? - Is it possible to grow business only by WoM? - Pros and Cons of using WoM as your main marketing vehicle