Despite being a relatively small player on the global landscape, CloudServices became one of the leading Microsoft partners in the region, with hundreds of clients across Europe and Central Asia. Our guest Iryna Moiseyeva, CEO of CloudServices, a company out of Ukraine that specializes in Microsoft Data and Analytics technologies talked about her experiences, challenges and success factors. We will also answered the following key questions: 1. What are the main challenges while scaling to other countries and regions 2. How do you differentiate yourself from local, well-established players 3. How to make enterprise customers talk to you and establish trust with you 4. How to prioritize time and effort between direct sales and marketing 5. What to avoid doing when starting expansion activities