38. Exploring the future of B2B marketing: The impact of AI
Description
In this episode of our B2B Sales and Marketing FriTalks, we delved into the world of AI and its impact on B2B marketing. We examined how AI is revolutionizing the way businesses approach marketing strategies and how it's helping them reach their target audience more efficiently. From chatbots to personalized content, we explored the latest AI technologies and their applications in B2B marketing. Join our conversation with Andriy Burlitky, Head of Business Development at Profisea, a seasoned marketer and AI enthusiast, to gain a deeper understanding of how AI is shaping the future of B2B marketing and how you can benefit from it today.
Hando Sinisalu, the founder of Marketing Parrot, with extensive
experience as an event organizer, and over the years, he has noticed that some
companies tend to use their speaking opportunities during sponsored events to
deliver sales pitches, which often end up frustrating the audience. This...
Published 04/22/24
The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market.
SAF...
Published 03/24/24