41. Implementing as-a-Service business model
Description
Most growth in the technology business is coming from as-a-Service business model. In this episode, we discuss how to move from the traditional one-off sales model to recurring revenue or as-a-Service business.
While highly attractive in the long term, this is by no means a simple journey requiring good planning, a strong ability to invest and a true obsession with pleasing your ideal customers.
In this episode, we talk about the following:
- Key metrics of SaaS business, such as LTV, CAC, ARR and more
- Cashflow planning consideration
- And organizational changes required
Hando Sinisalu, the founder of Marketing Parrot, with extensive
experience as an event organizer, and over the years, he has noticed that some
companies tend to use their speaking opportunities during sponsored events to
deliver sales pitches, which often end up frustrating the audience. This...
Published 04/22/24
The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market.
SAF...
Published 03/24/24