43. 5 Trends Guiding the Future of Tech Marketing by LinkedIn
Listen now
Description
In this episode of Sales and Marketing #FriTalks we talk through insights from ‘Brand to Buyer’ the LinkedIn B2B Technology Buyer and Marketer Survey 2022/23 with more than 4,000 professionals in technology surveyed from North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.In particular, we discuss the top investment priorities and challenges of tech buyers, the latest trends shared by global tech marketers, and how we can apply these insights in our local go-to-market strategies.
More Episodes
Hando Sinisalu, the founder of Marketing Parrot, with extensive
experience as an event organizer, and over the years, he has noticed that some
companies tend to use their speaking opportunities during sponsored events to
deliver sales pitches, which often end up frustrating the audience. This...
Published 04/22/24
The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market.
SAF...
Published 03/24/24
Published 03/24/24
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
