Did you know that marketing and sales alignment is the most significant roadblock to business growth? According to Gartner, companies with strong marketing and sales alignment are 3 times more likely to meet their new customer acquisition targets. In this #FriTalks episode, we discuss: How does marketing and sales misalignment hinder business growth? What are the key issues companies face? And what are the first necessary steps to reduce conflict and build trusted relationships with both teams?