56. Experience of using ICP to win the most valuable customers.
Listen now
Description
In this episode of #FriTalks, our guest is the founder of Mailigen and former VP of Product at Pipedrive - Janis Rozenblats.He is joining us to share his valuable experience of building an Ideal Customer Profile (ICP) and the practical aspects of using it to optimise marketing execution and ROI.
In our conversation, we discuss the following topics:- How should we understand the Ideal Customer Profile (ICP) and what value it can provide to SaaS companies- How to build an ICP and what data sources needed for that- How to practically apply it across Product Development, Marketing, Sales and Customer Success
More Episodes
Hando Sinisalu, the founder of Marketing Parrot, with extensive
experience as an event organizer, and over the years, he has noticed that some
companies tend to use their speaking opportunities during sponsored events to
deliver sales pitches, which often end up frustrating the audience. This...
Published 04/22/24
The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market.
SAF...
Published 03/24/24
Published 03/24/24
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
