In this episode we continue the discussion with Olga Bakanova about building social media marketing for B2B companies, we will discuss the approach B2B companies should consider for building the audience. In particular, we talk about: can we trust recommendations coming from media channels how to determine which channels are right for your activities what insights we can get from social media to better understand the audience role of the community and how is it different from followers is organic reach enough and where paid (or boosting) should be used