This is episode 684. Read the complete transcription on the Sales Game Changers Podcast website. Register for the Hybrid IES Big Stage Program in-person at the Carahsoft Conference Center or virtual here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Brian Shea, the headliner at the August 15 Big Stage program. BRIAN’S TIP:  “If your call plan and your engagement strategy is not built outside-in, meaning what’s important to the buyer and how am I going to show up different tomorrow with that buyer to show that I understand them, I understand their business, I understand their industry, I understand their headwinds. If I don’t know all the answers, I have highly curious questions to ask them about the challenges that they have in achieving their corporate objectives. In other words, I can probably execute that meeting without any slideware.”