This is episode three of a 7-part special Sales Game Changers series for sales professionals on addressing the fears that are stopping you from achieving unparalled sales success. Institute for Excellence in Sales Cofounder Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve. John takes Fred through book as Fred personally answers the questions john poses through the book. In episode three, they address how to expand the Comfort Zone by more effectively navigating the Fear Zone. John contends that most people spend their time in the Fear Zone, so they need to learn how to get through it into the Comfort Zone. Diamond identifies some of the fears that he faces and Knotts guides him through answers. It's a fascinating process that will help you achieve more your life and sales career!