Institute for Excellence in Sales Cofounder and Sales Game Changers Podcast star Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve. John takes Fred through book as Fred personally answers the questions john poses through the book. In episode seven of seven, they techniques, actions, and things you can do to cross the zone of fear to achieve what's possible in your sales, business, and personal life. John discusses 15 actions you can take in the book. On the podcast, Fred and John go deep into 4 of them, including addressing negative self-talk and visualization. The reality is that once you identify False Evidence Appearing Real, you achieve almost anything. Thank you for joining with John and Fred to overcome these fears and live your most fulfilled life and achieve what possible in business and your personal life!