In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time. Follow the Host:Collin Mitchell (Partner, Leadium) Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab) Sponsored By:Leadium | The leader in outbound sales appointment setting *If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!