In this episode of Sales Transformation, Collin Mitchell and Ronan Pessar discuss how to build a successful SDR (Sales Development Representative) team. They cover topics such as the financial considerations of building a team, the importance of understanding the value of conversations in sales, and the cost of hiring and managing SDRs. They also provide tips for hiring the right people, including using asynchronous video interviews and structured interviewing techniques. Overall, this episode provides valuable insights for sales leaders looking to optimize their SDR teams. Follow the Host:Collin Mitchell (Partner, Leadium) Our Episode Guest:Ronen Pessar (Founder, Ronen Pessar Advisory) Sponsored By:Leadium | The leader in outbound sales appointment setting *If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!