This week’s guest is Christopher Croner, Principal for SalesDrive, LLC, a company dedicated to helping businesses perfect their salesperson hiring process by offering a variety of tools. One of the tools being, Never Hire a Bad Salesperson Again, a book co-authored by Christopher.   His passion for trying to understand the psyche of the highest performer started in college as a PhD student studying psychology and specifically when he created his own internship tailored to delivering psychological consultations to business management. Fast forward to present day and SalesDrive is helping businesses find the best sales hunters based on 3 non-teachable personality traits: Need for achievement, competitiveness, and optimism.   Tune in to today’s episode to hear from Christopher Croner, Principal for SalesDrive, about why you might be hiring the wrong salesperson for your team and why it’s important to look for these 3 non-teachable traits.   Quotes: “We set out to understand well, what is it then that truly differentiates the highest performing hunters, and we found there really these three non-teachable characteristics.” (1:24-1:32) “…Number one, the need for achievement, the person who wants to do well, simply for the sake of doing well. The second trait is competitiveness. Then the third piece we look at is optimism and that's of course the person who is certain that they will succeed.” (1:33-2:19) “He allowed me to develop my own internship or my own rotation on an internship in delivering psychological consultation to business management.” (3:32-3:39) “You have to adjust and you have to find out so much more about the person and what's going on underneath the surface for that individual.” (9:33-9:39) Links: Dr. Christopher Croner LinkedIn SalesDrive, LLC LinkedIn SalesDrive, LLC Website   Empellor CRM LinkedIn Empellor CRM Website Empellor CRM Twitter