In a career that has now spanned more than 20 years, Marty Yaskowich, Principal for 3ONE Strategic Consulting, has discovered that the greatest predictor of growth for most organizations is the alignment of corporate, brand and sales (GTM) strategies.   A planner and communicator at his core, Marty has worked directly and consulted with many Fortune 500 brands that struggle to get all internal and external audiences (employees, Boards, agencies and consumers) to the same place strategically – at the same time.   On today’s episode, we sit down with Marty to discuss his transition into consulting and helping businesses tell a concise story in order to keep growing and expanding. With a background in journalism Marty has learned how to ask the right follow up questions and capture the interest of his audience with the right story.   Tune into this week’s episode, to hear from Marty Yaskowich, Principal for 3ONE Strategic Consulting, on the art of telling your story, keeping your audience engaged, and always asking the right follow up questions. Quotes: “For somebody who never thought they were in sales to begin with, I've made a pretty solid career out of helping people tell their story in sales.” (3:46-3:54) “The reality is people want and they remember stories, and they want to hear your story.” (5:50-5:56) “As a former journalist, I can tell you, lots of lots of great stories never get told, because the person doesn't ask the right follow up. You mentioned something there. Tell me a little bit more about that. It's the best sales tool in the world is just the follow up question.” (9:10-9:27) Links: Marty Yaskowich LinkedIn   Empellor CRM LinkedIn Empellor CRM Website Empellor CRM Twitter