Our featured guest for episode #93 of Sales Lead Dog is Joe Khoei, the founder and CEO of SalesX.   Listen to the new episode to learn how businesses can use ad click data and CRM technology to reduce cost per closed lead and improve their chances of closing deals. Joe also discusses the value of advertising technology for knowing what customers really want and need, producing the best results for your business and your customers.     Joe Khoei is the Founder and CEO of SalesX, an agency that helps companies develop profitable customer acquisition programs via search marketing, display advertising, mobile marketing, analytics and creative services. With two decades of experience in Silicon Valley, Joe has been privileged enough to help hundreds of businesses prosper and has mentored many entrepreneurs. That is why he started SalesX in 2010: to assist companies by providing them with SEM tools to reach the right people at the right time. From Day One SalesX invested in their clients through education and coaching programs that let them harness the energy within their organizations.