Mike Hadley of Nexus IT Consultants joins us on the Sales Lead Dog podcast to share his expertise on IT services and the pressing issue of cybersecurity. With Utah's new legislation holding companies accountable for data breaches, Mike's insights are more relevant than ever. Discover how Nexus IT provides full-spectrum IT management and co-managed solutions, effectively addressing business needs from cybersecurity assessments to help desk support. Mike's journey from aspiring soccer player to successful IT consultant is filled with lessons on adaptation, family motivation, and the continuous pursuit of improvement.  Reflecting on the transformation of sales tactics, we discuss the transition from pushy sales methods to the art of building genuine, long-lasting client relationships. My own evolution in sales mirrors this trend, emphasizing the importance of trust and understanding client needs, especially in tight-knit communities. At Nexus IT, the challenge lies in aligning sales strategies with the technical expertise required to sell intangible services like IT support. This alignment ensures that our team is always prepared for innovative projects and new client engagements.  The conversation moves beyond the initial sales process to focus on the essentials of long-term customer relationship management. I talk about empowering sales teams by fostering autonomy and providing the right tools for success. Navigating sales challenges with CRM systems, I share personal stories of risk-taking that led to unexpected yet rewarding professional experiences. We explore the potential of AI to enhance CRM systems, while recognizing the unpredictability of sales and the art of managing expectations in complex environments. Join us for an episode filled with insights and strategies for thriving in the world of IT sales.  With over 20 years of experience in sales, sales management, and team leadership, Mike Hadley is a seasoned professional known for driving revenue growth and fostering high-performing teams. His expertise spans strategic planning, customer relationship management, and mentoring sales professionals to achieve and exceed targets. Mike’s proven leadership skills and results-oriented approach have consistently delivered success across diverse industries.    Quotes: "In IT sales, building trust is not just a strategy; it's a necessity for long-lasting client relationships." "Navigating the ever-evolving landscape of cybersecurity requires both vigilance and innovation, especially with new legislation holding companies accountable for data breaches." "The shift from pushy sales tactics to fostering genuine relationships is crucial, particularly in tight-knit communities where reputation is everything."   Links: Mike’s Linkedin - https://www.linkedin.com/in/mike-r-hadley/ Nexus IT Consultants - https://www.nexusitc.net Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog