The Widening Buyer/Seller Gap & How to Fix it
Listen now
Description
his week's show is entitled, "The Widening Buyer/Seller Gap & How to Fix it".  My guest is Spencer Wixom, CEO at The Brooks Group.  Tune in to hear more about: Why is there still a gap between buyers and sellers in terms of understanding and communication? How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift? What are some successful strategies for engaging with buyers and building trust and empathy? How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? Watch the video, listen in below and/or read the transcript on the Heinz Marketing Blog (search Wixom).  Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
More Episodes
This week's show is entitled, "Insights from the 2024 Buyer Experience Report" and my guest is Kerry Cunningham, Head of Research and Thought Leadership at 6sense.  Tune in to Learn: The surprising shifts in buyer engagement and the critical moments that influence buying decisions. How to...
Published 11/22/24
Published 11/22/24
This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN. Tune in to Learn: How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B Why companies are...
Published 09/26/24