This week's show is entitled, "A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings" and my guest is Mike Finnell, Vice President of Demand Generation at Iterable. Tune in to Learn About: The importance of intentionally building in cross-functional rigor at the organization to help pipeline production and velocity. Why you must test and innovate to avoid becoming outdated in the current market. How and why to create a culture of vulnerability, acceptance, patience, and trust within the team. Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog.  Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to [email protected] one list (of many) on which we are honored to be named: 30 Best Sales Management Podcasts