Guest: Robert Weiss   Guest Bio: President of MultiVision Digital, a New York video production and video marketing company, that provides the full spectrum of video strategy, video production, and video marketing services. Having produced over 1,500 videos since their inception, MultiVision Digital's holistic approach has allowed clients to increase sales, and lead generation, improve SEO rankings, and increase awareness and client loyalty.   Key Points: Transition from Sales to Video Marketing: Robert Weiss shares his journey from a sales background to becoming the president of MultiVision Digital. Insights on how his sales expertise complements video marketing strategies. Impact of Video Marketing: The power of video in conveying information quickly and effectively. Building customer relationships and enhancing engagement through video content. Over 1500 videos produced by MultiVision Digital, driving significant benefits in sales, lead generation, SEO, and customer loyalty. Versatility and Longevity of Sales Videos: Differentiating between product videos for websites and personalized one-to-one sales videos. Importance of aligning video strategy with overall business goals. Emphasis on the enduring value of industry use cases and process videos. Content Strategy and Planning: Recommendations for featuring real people, especially technical experts, in videos to build trust. Creating multiple videos for product launches to address diverse client needs. Repurposing video content across various channels, such as websites, social media, email campaigns, and press releases. SEO and Sales Funnel Impact: Examples illustrating how videos improve search engine rankings and website conversions. Role of videos in engaging buyers and impacting different stages of the sales funnel.   Guest Links: Revolutionize Your Business Story with Strategic Video Production https://www.multivisiondigital.com/download-ebook/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.