Guest: Deniero Bartolini   Guest Bio: Deniero Bartolini has been a digital entrepreneur for two decades, a podcaster for 14 years, ⁠an Amazon best-selling author, and ⁠a remote work consultant. His moonshot is to change the world of work by enabling small businesses to retain control of their marketing. Key Points: ·        Introduction and Background o   Wendy Weiss introduces Dinero Bartolini as the CEO of The Remote CEO, highlighting his extensive experience as a digital entrepreneur, podcaster, and author. ·        Transition to Remote Work o   Dinero explains how he transitioned to remote work nearly two decades ago to maintain connections with both European and North American roots without sacrificing stability or family ties. ·        Definition of Remote Work o   Dinero contrasts traditional remote work post-COVID (hybrid models) with his concept, emphasizing complete independence from physical location, leveraging global talent and time zones for continuous operations and 24/7 support. ·        Employee Engagement and Fair Compensation o   He emphasizes finding remote workers globally who are dedicated and motivated, often paying above local averages and providing profit-sharing opportunities, which has built a loyal and effective team. ·        Recruitment Strategies o   Dinero discusses his recruitment strategies, including using platforms like Upwork and specialized internship sites where motivated individuals seek mentorship opportunities, ensuring a rigorous screening process based on core values like critical thinking and problem-solving. ·        Small Business Marketing Control o   Dinero's mission involves empowering small businesses to retain control over their marketing strategies, advising against outsourcing entire marketing functions to agencies due to potential disconnects in brand understanding and execution. ·        The Remote CEO Academy o   He introduces The Remote CEO Academy, designed to help businesses build sustainable internal marketing systems, covering areas such as podcasting, PR, social media management, and SEO to achieve agency-level results without high costs. ·        Benefits of Podcasting o   Dinero advocates for podcasting as a powerful tool for brand building, audience engagement, and community indoctrination, citing its effectiveness in providing valuable content and building authority within a niche. Guest Links: theremoteceoacademy.com     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.