Guest: Ivana Taylor   Guest Bio: Ivana Taylor is the publisher of DIYMarketers.com where small business owners get low-cost tools, tips and strategies to do marketing on about $17 a day.  Her popular #BizapaloozaChat weekly Twitter chat teaches about 2 million small business owners each week. She’s been a contributor to AMEX OPENForum and has appeared in MSNBC.   Guest Links: [email protected] DIYMarketers Marketing Process Course: https://diymarketers.trainercentralsite.com/course/do-less-marketing-process   Key Points: Ivana Taylor shares her journey from corporate marketing to consulting, focusing on low-budget marketing strategies, particularly in the manufacturing sector. She emphasizes her approach of achieving significant marketing results with minimal financial investment. The discussion highlights the evolution of marketing costs from expensive traditional methods pre-internet to more cost-effective digital strategies. They discuss the shift in marketing dynamics post-internet and the current challenges of rising lead acquisition costs. Ivana advocates for businesses to conduct thorough research akin to pre-Internet era practices. This involves understanding market opportunities, customer segmentation, and ideal customer profiles. She emphasizes the importance of engaging directly with customers through conversations rather than relying solely on digital metrics. Ivana shares her experience conducting a webinar as part of her content marketing strategy. She discusses the challenges of securing speaking engagements with national organizations and the value of gaining direct feedback from webinar attendees through personal conversations. Ivana stresses the effectiveness of content marketing, such as webinars and podcasts, in reaching target audiences effectively and efficiently.   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.