Join us for an enlightening episode of Colorproof's podcast as we delve into the crucial topic of color protection. Our special guest, Tim Abney, Global Vice President of Education, shares invaluable insights on why colorsafe isn't enough when it comes to preserving vibrant hues. Tim takes us through the seven factors of color fadage, shedding light on the challenges and solutions for maintaining long-lasting color brilliance. But that's not all! We also have an exclusive segment where Tim spills the tea on the highly anticipated color trends for late 2023 and 2024. Get ready to stay ahead of the curve as we uncover the hottest shades and styles that will dominate the upcoming seasons. Don't miss this episode packed with expert advice and insider information for color enthusiasts and professionals alike!