Welcome to Season 7 of Savvy Talk, I am excited to bring you leading voices from those shaping Dubai's cultural scene. Today we are joined by Lynn Al Khatib, Head of Communication at Chalhoub Group, the largest luxury retailer and distributor in the Middle East and North Africa. She has over 15 years of corporate and brand communication experience. Together, we dive into the fascinating world of communication strategies, industry insights, and talk about her journey from a corporate nutritionist to her current role at Chalhoub Group. Whether you're a communication enthusiast, a professional in the field, or simply curious about effective communications, this episode is for you! About Lynn Al Khatib Lynn Al Khatib is the Group Head of Communication at Chalhoub Group, the largest luxury retailer and distributor in the Middle East and North Africa. With over 15 years of corporate and brand communication experience, Lynn is an expert in developing communication strategies, managing social media channels, and building corporate brands. She joined Chalhoub Group in 2021 after a successful tenure as the Global Nutrition, Health, and Wellness Communication Manager at Nestlé S.A. Lynn's diverse background includes leading regional campaigns in nutrition and wellness, establishing corporate communications strategies, and driving impactful initiatives. At Chalhoub Group, Lynn plays a pivotal role in shaping the company's communication and branding strategy. Her responsibilities include building the Group's corporate brand, managing social media channels, and overseeing internal and external communications. She recently led the #نحن_المستقبل (#MYBOLDFUTURE) campaign, which aims to highlight the abundant career opportunities available in the Kingdom's retail sector for Saudi youth and propel them into dynamic careers within the luxury retail industry. Lynn's expertise and dedication have been instrumental in enhancing Chalhoub Group's reputation and fostering meaningful connections with stakeholders. With a Master's Degree in Nutrition and a Bachelor of Science Degree in Nutrition and Dietetics, Lynn combines her passion for communication with her commitment to promoting healthier lifestyles. Through her strategic approach and industry knowledge, Lynn continues to contribute to Chalhoub Group's success in the ever-expanding luxury retail market of the Middle East and North Africa. You can follow Lynn Al Khatib on Instagram and find out more at the Chalhoub Group website. Timestamps: 0:00 Intro 1:34 Lynn Al Khatib journey to the communications world 2:57 Even as a nutritionist I was scaling up informations 3:10 Falling in love for Internal Communications  5:11 Corporate Communications at Chalhoub Group    7:20 What did change in communications? How to do real time Communications?   9:35 Social Media strategy is about Authenticity & Transparency   11:57 Stakeholders engagement is not a side job    14:50 Sustainability and Retail 16:00 #نحن_المستقبل (#MYBOLDFUTURE) campaign    20:50 3 Reasons to pursue a career in fashion retail  23:19 How to start in PR and Communications? 26:46 How to stay updated with trends? Be in it 28:25 AI impact in PR and Communications industry 29:45 Rapid Fire Questions 32:50 outro