In this episode, Charles dives into the world of niche influence with Jon Davids, the marketing mastermind behind Influicity. Jon shares his hard-earned wisdom on building thriving communities and skyrocketing brands to unimaginable heights. Get ready to take notes as Jon unveils his secret formula for creating a movement around your brand that captivates your target audience. Uncover the power of niche influence and learn how to harness it to amplify your brand's reach and impact. Jon reveals the "rent-to-own" marketing strategy that empowers businesses to scale without sacrificing their current revenue streams. Through real-life examples and practical advice, Jon and Charles explore the intricacies of building unshakable faith among your customers and creating a loyal community that advocates for your brand. Jon's no-nonsense approach cuts through the noise and delivers actionable insights that you can immediately implement in your own marketing strategy. He shares his journey from the early days of online magazines to working with industry giants like Disney and Toyota, offering a unique perspective on the evolution of digital marketing. Whether you're an established entrepreneur or just starting your business, this episode will arm you with the tools and frameworks necessary to thrive in today's competitive digital landscape. Get ready to be inspired, challenged, and motivated to take your brand to new heights by leveraging the untapped potential of niche influence. Key Takeaways: Discover Jon's secret formula for creating a movement around your brand that captivates your target audience Learn how to harness the power of niche influence to amplify your brand's reach and impact Uncover the game-changing "rent-to-own" marketing strategy that allows businesses to scale without sacrificing current revenue Head over to scaleitlab.com to download your exclusive workbook, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 2:08 Building an Online Magazine 5:10 Growing Website Traffic 7:32 Making money with Google AdWords 10:07 Launching influencer marketing agency 13:00 Collaborating with YouTube influencer 15:15 Unfair advantage discussion 17:23 Building community vs. Identity 20:00 Importance of brand for small businesses 22:49 Building communities effectively 28:01 Importance of niche influence 30:53 Building KLT 33:21 Examples of successful movements 36:59 Twitter success story 39:08 Faith building checklist 42:38 Interview testimonial questions 45:04 Acquiring more customers 46:57 Rent to own marketing framework 50:03 Accessing marketing resources