Fast Company's Yasmin Gagne & Connie Lin join Scam Economy to discuss their latest piece: a sit-down with Yuga Labs to discuss the history of how the Bored Ape Yacht Club came to be. Yaz and Connie share with Matt how they got this inside look, the early history of BAYC and how it came to be, the peculiar way this NFT project took off, the "doxxing" of its founders Wylie Aronow and Greg Solano aka Gordon Goner and Gargamel and the rest of the core team: Zeshan Ali aka No Sass & Kerem Atalay aka Emperor Tomato Ketchup, their CEO Nicole Muniz, and in the unbelievable role that superstar music manager Guy Oseary has played. The three also discuss the token ApeCoin and why the SEC is investigating Yuga Labs over that, their metaverse project "Otherside," the accusations of racism from artist Ryder Ripp, and much, much more. Read the Fast Company piece - The 800 lb. Gorilla of Crypto: Bored Ape Yacht Club tell all: https://www.fastcompany.com/90796009/bored-ape-yacht-club-tell-all-the-untold-story-of-the-4-billion-crypto-startup Articles mentioned in the episode: Max Read's NFT-to-celeb chart: https://maxread.substack.com/p/mapping-the-celebrity-nft-complex Amy Castor's reporting on Beeple's NFT sale: https://amycastor.com/2021/03/14/metakovan-the-mystery-beeple-art-buyer-and-his-nft-defi-scheme/ Visit ScamEconomy.com Support the show: http://www.patreon.com/mattbinder