In this episode, Seth Ruden discussed the increasing pressure on financial institutions to protect customers from scams. He emphasized the importance of education and informing customers on what scams should look like, but also noted  that protecting customers is not just a moral responsibility but also makes good business sense by avoiding operational inefficiencies and potential regulatory complaints. He also discussed that payment networks are starting to change rules on liability, and suggested that financial institutions should view scams as a larger threat to the environment and apply more effective controls to detect, resolve, and improve overall hygiene. This podcast is hosted by Ayelet Biger-Levin [https://www.linkedin.com/in/ayelet-biger-levin/], who spent the last 15 years building technology to help financial institutions authenticate their customers and identify fraud. She believes that when it comes to scams, the story starts well before the transaction. She has created this podcast to talk about the human side of scams, and to learn from people who have decided to dedicate their lives to speaking up on behalf of scam victims and who take action to solve this problem. Be sure to follow her on LinkedIn and reach out to learn about her additional activities in this space.