My guest today is the roadmap sensei Phil Hornby. Phil is probably one of the few people in the world that has seen hundreds of Product roadmaps.  He’s the co-creator of the renowned show “Talking Roadmaps” where he regularly interviews thought leaders like Teresa Torres, Marty Cagan, April Dunford, and John Cutler.  Phill works together with the one and only Bruce McCarthy as a Product Coach at Product Culture, and is the founder of For Product People. We could have talked about anything Product, but in today's episode we talked about all things roadmaps: * Why some people hate roadmaps * Common misunderstandings * Different types of roadmaps * How to navigate Now / Next / Later roadmaps and tweak it according to your context * How can roadmapping - when done well - help us transform our organizations to become more outcome-oriented * What roadmaps are really for * How to create different views from your roadmap to communicate with different audiences * Tips and tricks on all things roadmapping * And more.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com