My guest today is Beth Stensen. Beth is a gem in the Design world in Norway. She was Head of Design at Ruter (the company responsible for the plan, coordination, order and market of public transport in Oslo & Akershus), she then became the CEO at Netlife (famous for their Y Oslo Conference), and now she's the Head of Design at Posten Bring - the leading post company in the Nordics. Beth has a lot of experience with transformations and this conversation is packed with insights and advice from her journey - as well as reflections on the Product Movement and how it's impacting Design, and its future. We covered: * The “Product” Movement and its impact to Design * Making room for the intangibles * Reflections on “tension” between Design and Product * Ruter’s transformational journey * A practical example of what a great Product Vision looks like * Tips to navigate transformation as a Designer and Design leader * Insights from Beth’s journey at Posten Bring so far * The Future of Design * And more I really loved talking with Beth. There’s so much wisdom here. I hope you enjoy this conversation as much as I did :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com