Join us for the latest insights from a comprehensive global study on consumer preferences, following up on our initial Future Urban Consumer podcast from October last year. Understanding consumer attitudes is crucial when developing new food technologies and farming systems. Plant & Food Research's Future Urban Consumer programme delves into how consumers in Aotearoa New Zealand, and international markets perceive emerging food technologies and the factors influencing these perceptions. In this episode, Hilary Ireland interviews social scientist Brian Lin to explore recent findings from the research, highlighting the benefits of combining quantitative and qualitative approaches. Listen to the first part of this series at http://www.plantandfood.com/article/the-future-urban-consumer, or find it in your podcast provider's Scigest list from October 13, 2023. To view our full catalogue of podcasts including extra links on some podcasts please go to our Scigest pages: www.plantandfood.com/scigest