Organizations are investing enormous sums on technology and skills to get value from Big Data. However, Big Data alone won’t help strategy development. Like anything, we have to be careful to separate the hype from the reality.  In today’s episode of SCIP IntelliCast, we talk with Mark Chussil about:  Limits of Big Data - The difference between intelligence about competitors vs. intelligence about competingBenefits of Big Data for strategy development - Introducing algorithms and strategy simulations into War GamesMan vs. Machine - How competitive strategy can incorporate data and algorithms to reduce the impact of bias and guesswork