Whether it’s a product launch or a brand pivot, you’ll need to be prepared with the data you need to know when to sit back and watch things play out, or reactively respond to ensure that you’re keeping up with the demands of the market. This fireside chat with SCIP's Cam Mackey and  NetBase Quid's  Harvey Ranola will help you: Identify themes in your industry narrative and their relevance to competitors in your space to anticipate their movements.Set benchmarks to monitor changes in how you and your competitors are being discussed in the news and social media.Tailor your strategies to specific demographics and geographic areas.