In this week's episode, Sam Gordon and James Ibrahim are joined in the studio by APS Strategists Luke Teeuwsen and Naaman Ward, along with Discovery Call Strategist and experienced property investor Brendan Geoghegan. Together, they tackle the age-old debate: Does property really double in value every 7-10 years?   With so many "experts" pushing this simplified approach, crucial factors are often overlooked— like timing the market, understanding cycles, diversifying portfolios, and knowing when to exit. Is the traditional narrative missing the mark in today’s ever-changing market? Tune in for an insightful chat packed with strategies to navigate today’s property landscape and elevate your investment approach.   School of Property is the ultimate education destination to master property investment, with a curriculum meticulously designed and crafted with both beginners and experts in mind. Whether you are a complete novice, or you’re ready to take things to the next level in your portfolio, this is the program for you! To find out more, head to www.schoolofproperty.com.au. If you loved this episode please send it on to someone who would take some value, and please give us a 5 star review if you haven't yet and are loving the poddy! If you're taking tremendous value from these episodes why not share them with your mate? If you want your question answered on our podcast DM us on our socials or email us at [email protected]   Send us your questions to: Instagram: @australianpropertyscout Want to book a call with us: Website: https://australianpropertyscout.com.au Any information, comments, opinions or content that we provide in this podcast is our general observations and information only and it is not to be taken as, or in any way, considered to be financial advice, accounting advice, superannuation advice or legal advice. We strongly recommend all and any listener and participant to obtain their own independent financial advice, accounting advice, superannuation advice and legal advice before acting in any way in relation to any investment at all including any investment in property such as what we might be discussing in this podcast. No warranty, guarantee or representation is to be taken and you cannot reproduce it in any way. Every persons financial or investment situation is different and you must consider your own circumstances before undertaking any investment and be sure to obtain independent advice. Australian Property Scout Pty Ltd | License Number: 10094798 | ABN: 64 638 266 369   Chapters: (00:00) Welcome) (05:14) “Experts” stuck in their ways (06:30) Does the data support this? (09:51) Inflation devalues profit  (14:35) Understanding market cycles (18:24) Be wary of where you get advice from  (24:04) Factor in costs associated with holding the property (29:34) Have these “experts” done what you want to do? (35:10) Treat your portfolio like a business