On this episode of the Scouting For Growth podcast, Sabine VdL talks to Nicky Billou who shares his expertise on how startup CEOs can leverage thought leadership to accelerate business growth, stand out in competitive markets, & create lasting impact in their industries. KEY TAKEAWAYS My parents took us from a legacy of tyranny, in Iran, to a legacy of freedom in Canada. This is a very profound & important thing for an entrepreneur to understand: Entrepreneurship is only possible where you have free enterprise, free enterprise is only possible where you have free expression, free expression is only possible where you have freedom. The bedrock foundation for the success of any entrepreneurs in an environment that allows for freedom. We are living in an era where for you to really make an impact, for you to have your brand/organisation to be known, you can’t do things the way they’ve always been done. People are smart now, they can see when you’re being disingenuous. What all people crave, everywhere, is authenticity, being real, being honest, coming from the heart. As a founder/CEO you need to understand that & it must be first & foremost in your mind. Elon Musk is somebody who has taken the time to create for himself a persona, a brand. Everyone knows Elon Musk. Why? Because Elon Musk stands for something more than “I want to sell more cars.” He got into Tesla because he wanted to change the world. DO you want to be the unknown CEO of your company or the Elon Musk of your industry? Being a guest on a podcast is like doing a TED Talk; you’ve got 18 minutes, you can’t waste 1 word, & you need to know what you are & aren’t going to say. Podcast guesting is an important tool in thought leadership. You also need a team to put out your content in the form of videos, written quotes & longer-form posts. CEOs should also have their own podcast but it shouldn’t be about your business, it should be about you so you raise your profile. Finally, you need to write a book (you could hire someone to co-author it with you). BEST MOMENTS ‘It takes an immigrant to show people the value of freedom. There are a lot of people in the West that don’t appreciate how precious & wonderful freedom is & how it doesn’t exist everywhere.’ ‘Life is about people, even business is about people, not money. The purpose of business is to solve problem for people for a profit.’ ‘My superpower is I’m a professional believer, I believe in people, I pour into people, I Love people.’ ‘If you want to sell more, have the best employees working for you, have access to investment funds to grow & scale, thought leadership is the accelerator that will get you there faster than anything else.’ ABOUT THE GUEST Nicky Billou is an author, thought leadership expert, & host of the Thought Leader Revolution podcast. Over the past decade, Nicky has established himself as a leading authority on personal branding & business growth strategies. As the founder of eCircle Academy, Nicky runs a year-long mastermind & educational program, working with entrepreneurs from various industries to position them as authorities in their niches.  His insights have helped numerous entrepreneurs add 7-9 figures to their businesses & build powerful personal brands. With a passion for helping startup founders & CEOs become thought leaders in their industries, Nicky draws inspiration from visionary leaders like Elon Musk. He believes that by developing a solid personal brand, entrepreneurs can attract more investors, customers, & top talent to their ventures. LinkedIn Website ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over