On this episode of the Scouting For Growth podcast, Sabine VdL talks to Nicole Peck, president of ITC Vegas to dive deep into the highly anticipated ITC Vegas 2024 conference, taking place from October 15-17. In this episode, we'll explore the groundbreaking themes of ITC Vegas 2024, including tackling climate change or the ethical use of GenAI and data. We will also talk about the new ITC Vegas format which includes the neighbourhood to create smaller communities within a larger conference setting. Nicole also shares her insights and strategies for navigating these changes and preparing for a future reshaped by innovation. KEY TAKEAWAYS                                                                                                            I joined ITC last September, just before ITC 2023, to help guide the team to the next evolution of growth and opportunity. This event has been a rocket ship since it started and now we’ve moved into our ‘teenage’ growth years and we need to focus to ensure we’re delivering the best possible event for the community that we serve. This will be the 3rd year we’ve tackled the topic of climate tech. 3 years ago we were probably too early to the party and people weren’t ready to talk about it or use the terminology. Last year it really picked up steam and we’re starting to see traction on both what our audience has identified as topics that they’re interested in as well as our sponsors being interested in learning more about it. We have set out to create an event this year that has evolved and is different from years passed, because we recognise we’re in a ‘growing-up’ phase where we can do more for our community. We took a hard look at the feedback from the event last year and found that the event had become too big and difficult to find the right people or topics that people were looking for. To address this we’ve created more neighbourhoods on the show floor and made it easier to navigate. We also changed how our content and agenda was displayed on the website with clear tagging. I’ve been on events for the majority of my career and most have a very clear buyer/seller relationship. It’s not clear at ITC, ITC is a “supermatrix” event. We distil the people that attend our event into 3 cohorts: Industry incumbents (carriers/reinsurers), Investor community, and innovators (startups/entrepreneurs). Those 3 are constantly in flux from year to year, industry incumbents is strongest right now, but there a nuances at the event that speak to each one of them.   BEST MOMENTS ‘I was brought onto ITC to bring some of my New York City energy into the event and the team.’‘It’s important for me, as a parent, to leave the planet in a better place than when I lived in it.’‘The Founder’s House is invite only and where VCs can meet with the startup community.’‘Our objective is to facilitate as many meetings and connections we can for the carriers.’ ABOUT THE GUEST Nicole Peck is an innovative business leader with more than 27 years of experience driving commercial success through strategic B2B marketing and sales initiatives. She is a results-oriented executive who combines process efficiency with a relentless focus on customer outcomes. A master of forging powerful partnerships, Nicole excels at uniting diverse stakeholders to achieve shared goals. Her leadership style is both decisive and inclusive, knowing when to lead from the front and when to immerse herself in the details. Her calm demeanour under pressure and talent for fostering collaboration make her a sought-after partner, both within her organization and externally. Her unique strength lies in her ability to activate and inspire those around her, empowering teams to excel and achieve their highest potential. Nicole serves as an advisor to event technology startups and is a resp