On this episode of the Scouting For Growth podcast, Sabine VdL talks to Eveline Ruehlin, a true visionary in the realm of fashion technology and emerging trends. As a champion of advancements in digital health, artificial intelligence, and fashion technology, she brings a unique perspective on how Gen Z is revolutionizing the fashion industry. In today's episode, Eveline will take us on a journey through the eyes of Gen Z, exploring how this tech-savvy generation is reshaping fashion trends with their sustainability-driven preferences and digital-first mindset. We'll delve into the exciting world where AI becomes a fashion statement and discuss how emerging technologies are transforming not just what we wear, but how we interact with fashion itself. KEY TAKEAWAYS AI is immolating the brain. I decided I need to be influencing in neuroscience as well as fashion. I’ve always been interested in smart textiles, functional textiles was always a big thing in Switzerland.  When designing my own clothes with a designer from Project Runway, I saw the beautiful craft of pattern making – it’s an art that should never be lost. But with ecommerce, I saw the integration of technology and my university was right at the forefront of teaching this. Especially with AI or quantum computing on the horizon, we are going to find so many cures. AI has influenced, sped up, replaced and helped so many doctors, especially during the pandemic. Surgeries can be doing online with a doctor in another country, the digitisation of the industry is phenomenal. I was trained as a ‘nose’ when studying in Geneva, olfaction is a very big issue for me and I love how it influences your wellbeing. Digital health is picking up on that, perfumeries are working together with health experts for mental health purposes. The senses can change a person’s wellbeing and attitude. BEST MOMENTS ‘In-bound social media traffic can improve how quickly you can sell and get recognition.’ ‘Brain-computer interfaces, near-eye computer interfaces, moving into spatial computing, all this is coming.’ ‘The best quality is still handmade in my opinion.’ ‘AI is trying to emulate the brain, but I don’t think it ever will because there are new studies coming out every day about consciousness, where memories are stored, etc.’ ABOUT THE GUEST Eveline Ruehlin is a dynamic and multilingual innovator at the forefront of global emerging technology. With a remarkable career as a top influencer and brand ambassador, Eveline champions advancements in digital health, artificial intelligence, fashion technology, and sustainability. Her extensive experience with international organizations equips her to bring unparalleled value to enterprises seeking to navigate the complexities of global trade and diplomacy. Passionate about fostering a sustainable and circular economy, Eveline is a staunch advocate for smart city design and digital twin architecture. As a continuous learner, she delves into cutting-edge fields, including machine learning, blockchain, quantum computing, and cybersecurity, always with an eye on the digital transformation heralded by the 4th and 5th industrial revolutions. A fervent supporter of mentoring the next generation, Eveline is committed to sharing her knowledge, positive mindset, and leadership skills with young professionals entering the tech industry. Her personal interests in skiing, hiking, and outdoor activities mirror her professional ethos of resilience and exploration. Eveline's thought leadership extends to the realm of fashion tech, where she explores how AI and emerging technologies are reshaping the industry. She is particularly interested in how Gen Z and Gen Alpha influence fashion trends through their tech-savvy perspectives and sustainability-driven preferences. Eveline’s insights into the integration of AI as fashion statements continue to drive conversations about the intersection of technology and lifestyle. AB