On this episode of the Scouting For Growth podcast, Sabine VdL talks to Dawn Herndon, a visionary leader at the forefront of artificial intelligence innovation. With a profound passion for technology and its transformative impact on society, Dawn is spearheading IBM's efforts in embeddable AI and the groundbreaking watsonx platform.  Her work is revolutionizing how organizations across industries integrate AI into their products and services, enabling real-time data processing, decision-making, and automation directly within applications and devices. Dawn will share her insights on the challenges and opportunities organizations face when integrating AI, the importance of trustworthy and responsible AI, and her vision for the future trends in our rapidly evolving landscape. KEY TAKEAWAYS I have the best job in the company, every day I get to talk about emerging technologies and right now it’s all about AI. Pert of what makes this an exciting topic is that it’s a bit unknown to people, and organisations and companies are trying to figure out what to do with AI.  What excites me most about AI technology is the innovations that comes from companies take advantage of these technologies and the ability they have to leverage it to drive real and tangible outcomes for their business. These can be enhanced productivity, attracting new clients, getting to new markets, driving their products, services, and solutions into new market categories. My passion lies in helping drive that innovation with the companies that we work with by providing thought leadership or co-creating with them. Embeddable AI has evolved not only so a company can leverage NLP/speak-to-text/text-to-speech technologies in the AI space but has expanded into the production of the “what’s next platform.” IBM’s platform provides not only machine learning technology and advanced analytics but also an overall studio for organisations to incorporate large language models, train them, fine tune them, provide governance around the models, and ways for organisations to take advantage of IBM’s AI technologies to drive productivity, efficiency, and optimisation. You can’t have AI if you don’t have data. If you have large sources of data and you don’t know where it came from then you have risk and exposure. IBM believes that data should be trusted, that you should know the data and, if you’re working with our AI technology, that you own the data, we don’t use your data, you use it to accomplish the outcome you’re driving in your business. More than that, we have a keen focus on governance, risk management and compliance – AI ethics. BEST MOMENTS ‘What is your company trying to solve and how can we work together to leverage technology that helps you solve that initiative and helps you drive that outcome you’re trying to achieve?’ ‘We want to make sure it’s tangible for an organisation and we do that by using an AI assistant, which doesn’t just provide a conversational AI-based interface but integrations to back-end systems.’ ‘Once a person joins an organisation and becomes an employee, watsonx orchestrate provides that ability for a manager to take action on anything to do with employee relations, like processing a salary increase.’ ‘Productivity is an ambiguous word that can be applied to so many different situations within companies, AI can improve that productivity across your enterprise.’ ABOUT THE GUEST Dawn Herndon is an experienced global business leader with over 25 years at IBM, showcasing expertise across various functional areas, general management, and building strategic partnerships. Currently serving as the IBM Vice President of EMEA Build Ecosystem and AI Partnerships, Dawn is at the forefront of the evolution of AI, focusing on embedding AI and watsonx. She spearheads the development of strategic partnerships that drive innovation and deliver value for organizations across industries and market segm