EP. 73 - A New Playbook You MUST HAVE For Re-Engaging Website Visitors | Scrappy Playbooks
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Description
In this episode of Scrappy ABM, host Mason Cosby walks through a website re-engagement playbook using the 4D framework of data, distribution, destination, and direction. Learn a step-by-step approach for re-engaging website visitors through targeted outreach campaigns with the goal of booking meetings and driving conversions.
Best Moments:
(04:06) Using free tools like RB2B, Warmly, and Factor.ai to collect website visitor data and trigger outreach
(07:33) Leveraging LinkedIn for distribution given RB2B provides visitor LinkedIn profiles
(09:53) Sending visitors to 3rd party comparison pages to build trust and position yourself as a helpful resource
(13:45) Tracking website visitors coming back to your site as an indicator of successful direction
More Episodes
In this episode of Scrappy ABM, host Mason Cosby speaks with Tylor Jones, Head of Digital Acquisition at SIB, about implementing a successful account-based marketing (ABM) program with limited resources. They discuss how to determine the right vertical to focus on, identify target audiences,...
Published 11/27/24
Published 11/27/24
In this episode of Scrappy ABM, host Mason Cosby interviews Alexander Stonehouse, Marketing Director at Forj and board adviser at The Startup Marketer. They discuss Alexander's experience implementing a successful Account-Based Marketing (ABM) program at a 3D printing and CNC machining SaaS...
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