In this episode of Scrappy ABM, host Mason Cosby interviews Parthi Loganathan, CEO and Founder of Letterdrop, to audit Parthi's marketing podcast and provide recommendations on how to improve it. Listeners can expect to learn best practices around podcast goal-setting, audience targeting, measuring success, promotion strategies, and content planning. ============================================================================= Best Moments: (03:08) Setting goals for a marketing podcast — content engine vs account-based approach (16:22) Defining the target listener persona in detail (27:45) Driving podcast promotion through existing channels (34:04) Developing a content strategy tied to product messaging (37:50) Recommendations for improvement: offers, audience focus, measurement, and promotion ============================================================================= Guest Bio: Parthi Loganathan is CEO and Founder of Letterdrop, a software company selling marketing automation tools to B2B companies.