In this episode, host Mason Cosby shares his expertise on building a personal brand on LinkedIn to drive revenue, not followers. =============================================== Best Moments: (01:06) Mason's background and how he used LinkedIn to source $2.2 million in revenue over 18 months (04:02) Positioning yourself, engaging buyers, and engaging the community (05:10) The "Condensed Connections, Comments, Content, Community" framework (09:11) Defining your personal and professional identity for your personal brand (10:23) Condensing your brand into consistent personality traits (11:33) Mason's approach to personal branding: founder, family man, and supporting traits (13:39) Questions to ask yourself when defining your professional identity (18:55) Tactics for connecting with prospects, opportunities, customers, and team members on LinkedIn (26:28) The importance of commenting on influencers' posts to engage their audiences (29:09) Determining what to talk about on social media and the 3-1-1 content strategy (35:55) The role of community in personal branding and finding interesting offline activities to share online