In this episode, host Mason Cosby shares a powerful playbook for converting podcast guests into clients or partners by leveraging story-based interviews. He dives into the strategy of using podcasts as a relationship-building tool, where guests are invited to share their personal stories, fostering trust and long-term connections. ============================== Best Moments: (01:16) Using story-driven interviews to connect with potential clients or partners, creating a foundation for future business relationships (02:04) How "The Marketing Ladder" podcast serves as a model for story-based podcasting, helping guests share their career journeys and successes (03:36) By focusing on talent acquisition and career stories, podcasts can build positive associations with target accounts, positioning the host as a connector in the industry (04:24) Strategies for engaging with guests after the interview, including personalized follow-ups and content sharing to maintain the relationship (06:09) Tips for selecting the type of stories that guests should share, ensuring it aligns with their experiences and the podcast's objectives (07:54) The main objective of a story-based podcast — to build trust, which can lead to referrals, partnerships, and long-term business opportunities (09:37) Discussing the enduring value of relationships built through genuine, story-centered conversations (10:42) The importance of showing genuine care for guests and establishing oneself as a trustworthy partner