EP. 98 - Using Podcasting to Build Relationships, Drive Referrals, and Close Deals w/ Josh Elledge | Scrappy Playbooks
Description
In this episode, host Mason Cosby sits down with Josh Elledge, a podcasting strategist, to discuss how podcasting can be leveraged as a powerful tool for networking and fostering business relationships that lead to growth. They dive into actionable tips on creating successful podcasting strategies, booking high-value guests, and nurturing long-term relationships.
==================================
Best Moments:
(01:56) Josh explains why many podcasts fail after just seven episodes, and what it takes to push past this barrier
(04:25) The art of reaching out to guests and getting them to appear on your show, even when you're just starting out
(13:19) How to maintain and nurture relationships with podcast guests after the interview ends
(18:28) Using a podcast as a means of generating business opportunities through referrals and word-of-mouth
(20:58) The long-term benefits of consistently building high-value relationships through podcasting
==================================
Guest Bio:
Josh Eldridge is an expert in podcast strategy who has helped launch between 200-250 podcasts. With over 2,000 media appearances, he specializes in helping people build authority and cultivate strong business relationships. Josh is a strong advocate for the "go-giver" approach, using podcasts as a key relationship-building tool to grow both authority and business networks.
In this episode of Scrappy ABM, host Mason Cosby interviews Scott Logan, SVP of Marketing and Demand Gen at Connex AI, about practical approaches to account-based marketing (ABM) that don't break the bank. They discuss how to find the right audience, involve sales teams in ABM planning, test new...
Published 11/21/24
In this episode of Scrappy ABM, host Mason Cosby interviews Jay Schwedelson, an expert in audience segmentation and marketing strategies. They delve into the importance of targeting specific functions rather than job titles, how to effectively narrow down your target audience, and strategies for...
Published 11/18/24