EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips
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Description
In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.
Best Moments:
(01:20) Three types of podcasts: content engine, account-based, and public figure
(02:56) Measuring podcast success based on strategy and type
(05:13) Content engine podcasts and thought leadership curation
(08:07) Account-based podcasting and relationship building
(11:45) Common mistakes in podcast creation and measurement
(15:06) Measuring podcast success and its nebulous nature
(18:54) The importance of having subject matter experts as hosts
(23:34) Benefits and strategies for creating solo podcast episodes
(26:07) Repurposing existing content for podcasting
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In this episode of Scrappy ABM, host Mason Cosby interviews Scott Logan, SVP of Marketing and Demand Gen at Connex AI, about practical approaches to account-based marketing (ABM) that don't break the bank. They discuss how to find the right audience, involve sales teams in ABM planning, test new...
Published 11/21/24
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In this episode of Scrappy ABM, host Mason Cosby interviews Jay Schwedelson, an expert in audience segmentation and marketing strategies. They delve into the importance of targeting specific functions rather than job titles, how to effectively narrow down your target audience, and strategies for...
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